Leads-to-sponsor calculator
Before you buy leads, it is worth knowing how many your own funnel implies you need. Put in your rates — or your best honest guess — and this does the multiplication.
Read this before you trust the number
Every rate below starts blank on purpose. We are not going to fill in an "industry average", because every published figure for this funnel that we could trace came from someone selling something. A default you did not choose would quietly become a forecast you did not make.
The output is arithmetic on your assumptions. It is an estimate, not a prediction, not a target, and not a claim about what anyone earns.
Fill in all four rates to see the arithmetic.
What this cannot tell you
- Whether your rates are realistic. Only your own records can say that. If you are guessing, treat the output as a sketch and re-run it once you have real numbers.
- Whether bought leads will behave like your existing ones. Usually they do not — a purchased list typically converts differently at the first step, which is exactly where this arithmetic is most sensitive.
- What you will earn. That depends on your compensation plan, retention and much else. We do not publish income figures.
Nothing you type is sent anywhere. The calculation runs entirely in your browser, and this page does not ask for your email address. Seeprivacy & data.