Free · no email · copy anything

Scripts for the messages people freeze on

Wording, not magic. These are starting points to adapt to how you actually talk — a script that does not sound like you will not work however good it is.

What we don't claim. We have not measured response rates for these and would not publish figures we could not stand behind. They reflect a principle we think is right — ask before you send — not a tested conversion rate.

Openers

Reopen a conversation without opening with a pitch. None of these mention what you do. Stage: Contact →

Birthday, belated

Happy belated birthday! Hope you had a good one.

Someone you have not spoken to in a while

Hey — you popped into my head today. How have you been? Still at [company//place]?

They commented on something of yours

Thanks for jumping in on that post — I liked what you said about [thing]. Are you into [topic] generally, or was that a one-off?

Same group or community

We're both in [group] — I've seen your posts there. What got you into [topic]?

The two-step ask

The single highest-value change most people can make: ask permission first, send the link only after they say yes. Two short messages instead of one long one. Stage: Contact →

Step 1 — ask

Not sure if this is your kind of thing, but I've been working on something on the side. I've got a short video that explains it better than I can in a message — want me to send it over?

Step 2 — only after they say yes

Here it is: [link]. It's about [length]. Let me know what you think once you've had a look.

Softer version

Would it be alright if I sent you something to look at? No pressure either way — just easier than explaining it in messages.

Follow-up

Replace "just checking in" with a question that is easy to answer. The order matters: find out what registered, then how interested they are. Stage: Follow-up →

1 — What stood out

Did anything in that stand out to you?

1 — Alternative

What part made the most sense to you?

2 — Scale their interest

On a scale of 1 to 10, where 10 is 'I want to start', where would you put yourself right now?

2 — After they answer

That's fair. What would need to be true for it to be a higher number?

3 — Bring in someone else

Would it help to talk to someone who's actually doing this? I can introduce you — no pressure, just easier than hearing it all from me.

They never replied

No worries if this isn't for you — just didn't want to leave it hanging. Shall I close the loop on it?

Re-engagement

For people who went quiet weeks or months ago. Short, no guilt, easy to ignore. Stage: Follow-up →

Months later

This is a while after the fact — you looked at something I sent back in [month]. Timing might be better now, might not. Worth another look?

Something has genuinely changed

You looked at this a while back and it wasn't right then. [What changed] since. Thought of you — want the updated version?

Common objections

Answer the question actually asked. Do not pre-empt objections nobody raised — it introduces doubt that was not there. Stage: Conversion →

"Is this a pyramid scheme?"

Fair question, and worth asking. Here's how it actually works: [plain explanation]. Have a look and decide for yourself — I'd rather you check than take my word for it.

"I don't have time"

Completely understand. Can I ask — is it that the timing is wrong, or that it's not something you'd want to do at all? Either answer is fine, it just tells me whether to mention it again.

"I tried something like this before"

How did that go? Genuinely asking — if it went badly I'd rather know what put you off before I send you anything.

"Let me think about it"

Of course. Is there something specific you're unsure about? Happy to answer it now rather than leave you working it out alone.

Try the follow-up helper →